![]() A year ago, I decided that rather than having our T-shirts professionally designed, we should hold a competition on Facebook and ask our fans for design ideas. After ''Pawn Stars'' became popular, we began selling a lot of T-shirts and swag in the store. Just when I was feeling impatient, the woman pointed at the most expensive piece of jewelry and said, "I'll take that one." Then she proceeded to pull $4,000 out of her sock to pay for it.Įmbrace social media. She appeared homeless, and she insisted on seeing every piece of expensive jewelry in the store. Once an unkempt, elderly woman came into the pawn shop. Just because they don't look like they have money doesn't mean they're poor. If you're nice to people and take a minute to talk with them, it's good for business whether or not they buy anything. I tell everyone that works for me not to look down on people. So the next time you get mad when you can't find an item, realize there's a market waiting to be explored. When I did find a manufacturer that sold them, I bought 20,000 and had no problem reselling them. In the 90's, I went on eBay to buy some paddle tires for my four-wheeler ATV and couldn't find any. As a buyer, you don't want to risk coming in first with a high price.Ġ:00 / 1:05 Vince Camuto: Finding the trends And you should never, ever, give the first number. ![]() Negotiating to buy an item shouldn't be an emotional process. Never decide you're going to buy something because you can't live without it. Never fall in love with something when you're negotiating a price. Now, when the big corporate pawn shops get an item they don't recognize, they send the customer to us. We saw an opportunity to invite people to sell their rare and unusual items at our shop, in addition to conducting our usual pawn business. As a small business owner with big competition, we had to figure out a way to be different. Here are edited excerpts from the interview below. So what's the secret to his success? Harrison shares his tips on finding fame and fortune. This month, Harrison signed a new, record-breaking 80-episode renewal contract for four more seasons of ''Pawn Stars.'' He's also released his first book, ''License to Pawn: Deals, Steals and My Life at the Gold and Silver'' (Hyperion). In the process, he educates audiences on the history behind many of the unique items sold in the store.ĭebuting in 2009, ''Pawn Stars'' is now the History Channel's top-rated show, and one of the highest-rated shows on cable television, averaging 5 million viewers per week. ![]() The 43-year-old pawn shop owner has achieved a cult following as part of the cast of the reality show, ''Pawn Stars,'' on The History Channel.Īlong with his father, Richard "The Old Man" Harrison, his son, Corey "Big Hoss" Harrison" and family friend Austin "Chumlee" Russell, Harrison gives viewers a behind-the-scenes peek into his Las Vegas business the Gold & Silver Pawn Shop.
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